Your brand is your way of showing who you are, what you’re trying to share with the world, and the personality behind your business. You do this through logos, color schemes, emails, marketing materials and your website. But you’ll also do it through your personnel, who it may be useful to dress in uniform. That’s especially true of customer-facing or services and hostility professionals – helping to create a uniform brand based on a uniform itself. If you’re interested in building a brand uniform for your team, this article will explain how you’ll do it.
Building a Brand
Before you set off and create a uniform for your workers, you’ll want to sit down and ponder over your brand and what it means to you. Business executives and leaders should be involved in these conversations, so that you have multiple perspectives feeding through to make a final decision on what you want your logo and your uniform to ultimately look like.
Consider adjectives like youthful, energetic, professional and wise – words that come to embody certain businesses. If you want to look young and vibrant in your uniform, consider offering your staff customized Converse shoes that reflect those values. If you’re going more professional, a suit jacket may be preferable. These are the kinds of high-level decisions that’ll help you get an idea of what your uniform should look like.
Designing the Uniform
Very few businesspeople have the requisite skills to design a uniform themselves. So they’ll need to look for branded apparel manufacturers online, who they’ll be able to have creative conversations with about what uniform items they might like to purchase. These conversations are exciting because the branding agency will have already worked with hundreds of firms and will have much to bring to the table in terms of ideas.
Once you’ve settled with a firm, it’ll be time for them to go away and design some options for you to consider. They may even agree to make some prototypes and send them to your business address, so that you can check whether they suit your business and your idea of what you’re trying to convey.
Finally, once you’ve honed in on the right types of clothes and the right designs on them, it’ll be time to place your order. It’s worth ordering clothes in various sizes, and for a male and female fit, so that you always have some stock to give to new recruits.
Once your order’s placed, it’ll be time to notify your workers. They’ll be excited to see what you’ve created, and will be glad to wear a stylish uniform that they feel represents exactly what they’re trying to convey when they’re stood in front of customers. A uniform is a shortcut to respect and recognizability, and your workers will appreciate that as they receive their well-designed uniforms and head back into work looking sharp in their new work clothes. Make a uniform for your brand today by following the three steps outlined above – simple considerations that’ll deliver a whole lot of value to your business.