Transparency will help fight negative reviews Marketing by Liliana Kendall - June 8, 20170 Remove reviews from Google is a search query an increasing number of people are trying to find a solution for. Since there are a lot of companies out there who do get affected by negative reviews, they try and find a way to get their problem fixed. There are some tricks you can take on in order to be the least affected from these kinds of attacks on your reputation. One of them is to keep your social media and online accounts open. Sometimes as soon as they get a negative review, some people’s instinct is to leave traces of their existence online. But this may actually be the worse course of action. This is due to the fact that the negative review will show up fairly high on search engines since there is nothing else aside from your website acting like a cushion. People should do the opposite of just giving up on social and any online activity. They should be thriving online by posting daily and building strong relationships with customers and potential buyers as well. When there are negative reviews written about a company, the public will see what they are truly about and make up their own decision whether or not to go forward with doing business with them. The day will come where you may get a not so stellar review for your company. The best course of action is to respond to their comment by remedying the situation. Try to understand what went wrong and how to reduce the occurrence of this from happening again. Since there are business activities beyond your control, such as shipping time, it is best to keep things realistic by stating that you will work as hard for it to get shipped to customers on time. Simply replying to customers will get your stakeholders to see that you legitimately care about their issues are more apt to make a purchase on your site. It is a great way to show people that you are trustworthy. Also by blogging, you will be able to demonstrate to your customers just what kind of brand you are and what you represent. This will allow you to be transparent to your audience and will attract other people who are just like you. This sense of community is important to build a strong brand following. Your loyal customers will grow and possibly turn into brand evangelists. For any company, getting as many people come back any time they need new products and services as well as referring new business to you is a great place to be.