The Advantages Of Advertising Through Billboards Rather Than Online Methods Marketing by Liliana Kendall - December 11, 2017December 14, 20170 Online marketers try and convince their customers that all of their advertising has to be done online in order to reach the most people and to have the biggest impact in the long-term. However, it is worth remembering that traditional advertising with billboards is still one of the smartest decisions that any company leader can make. There are several advantages to this method, and they should all be taken into consideration. Billboards Are Easy For Bosses To Conceptualise Online marketing ads might be difficult for bosses to conceptualise, especially if the company has never used them before. In contrast, billboards are much simpler and they are easy to conceptualise. Billboard designers listen carefully to the demands of company bosses and they come up with several different designs. The head of the business will choose the design that resonates with them the most. Older People Respond To Billboards Rather Than Online Adverts Many older people do not have access to a computer or they are simply not interested in looking at online advertisements. When they are doing their shopping in the town centre, their attention can be grabbed by billboards advertising that is easy to read, which could influence them to make a particular decision. Captive Audience – Physical Advertising vs Online Advertising Captive audiences make it easier to get an advertising message across without being ignored. When people surf the internet, they can choose to close a pop-up or scroll past a Facebook advert. Billboards are much harder to ignore because of their sheer physical presence. People see them out of the corner of their eye, their curiosity is piqued and then they turn their heads in order to get a much closer look. Billboards Have Less Competition Than Online Adverts The online marketplace is crowded with hundreds of thousands of advertisements vying for people’s attention when they are on the internet. Many people install adblocking software because they are overwhelmed. Billboards have much less competition because they are in a physical space. Someone may only come across ten or fifteen signs in their daily routine, so they are much more receptive to the messages that are being put across. Using Billboards Can Be More Cost-Effective Than Online Advertisements Every boss should factor the cost of advertising when they are pushing a product. Online advertising costs can vary over time. However, things are much simpler when advertising boards are being used. Usually, a flat fee is paid to the advertising firm which creates the board, which is an agreeable situation for many bosses. The Advantages Of Billboards Consider breaking away from the standard practice of always using online marketing techniques. Instead, choose a firm that can conceptualise and create an eye-catching series of billboards. This time-honoured method of advertising is sure to grab the attention of people in a non-intrusive way and will influence them to make certain decisions about the purchases that they are making.