Improve Your Business by Understanding Your Customers and Employees Business by Terry Barker - January 23, 2018January 25, 20180 Every business owner wants their company to be successful. Often employers will spend a lot of time researching business practices, working with their employees to better customer satisfaction, and handling day-to-day items. To ensure that your business is as successful as possible, you will want to remember to implement new tactics on a regular basis that will keep your employees and customers happy. Remember that building a successful business takes time. By keeping your finger on the pulse of your company you can ensure that you meet your projected growth goals and that you will be a successful business for years to come. Improve Your Customer Service Customers all over the world will cancel their relationships with companies based on poor customer service. It doesn’t matter how amazing your product or goods are. If you have shoddy customer service you will have a very difficult time growing your customer base and keeping it from diminishing. Loyal customers are more likely to buy from you as well as tell others about your company, which is why you want to train your staff on how to provide great customer service by instituting customer appreciation days and making sure that you return customer phone calls and emails promptly. While great customer service can’t make up for selling poor products, it will encourage your customers to keep coming back. A customer service survey is a great way to find out how your customers view your company and if they are happy with the service that they receive. It is sometimes important to include incentives for customers to fill out surveys, such as a chance to win in a drawing. Ensure the Happiness of Your Employees If you haven’t reached out to your employees in a while you may be surprised to hear that they are not as happy as you had previously thought. While it’s common for businesses to be successful even when they have unhappy employees, this is something that all business owners should be concerned about as the employees can make or break a customer’s experience. When an employee is unhappy they will be less likely to worry about how a customer perceives the business and they will not work as hard to ensure the company’s success. One way to check the happiness of your employees is to hire an outside company to perform a survey for employee engagement. By monitoring how happy your employees and your customers are, you can develop a good idea of what kind of success your company may have. Since you want to ensure that your company grows, has a great reputation, and is able to withstand the competition, you will have to spend time and money learning about how your customers and employees view you.