Dubai Branding Agencies and the Power of Appearance and Packaging Business by Terry Barker - March 30, 2018April 9, 20180 People often underestimate or, perhaps, overlook completely the gravity of a great branding strategy, which is arguably one of the most important aspects of running a business. Your brand is more than just the product you offer, the people you hire, or your means of production. While your brand is no doubt inherently connected to these factors that may very well provide some insight as to how you brand yourself, your brand isn’t necessarily generated by your internal operations. What Is Branding? Brand is very broad and it’s a multi-faceted aspect of business that, while often used synonymously with company or organisation, carries quite a bit more weight and describes a more specific area. This can include everything from your company’s logo, your identity, how you choose to promote yourself, and your image as seen by everybody else. Included in this is your brand identity, and so on. Branding is then the designs, names, marketing strategies, and visuals, among other things, that you use to create and manipulate your company’s image, your brand identity, and your customers’ experience. This is important because creating an image means manipulating the in-store and online appearance of your products, which for tangible items means packaging as well, and both of these things are two of the first things that your customers see and therefore form their judgment on. People are naturally drawn to quality and the visually pleasing. While the product itself may hold enough weight on its own, an incredible product can fall short due to poorly planned or uninspiring branding strategies; to be fair, this won’t be every business’s strong suit. Excellent branding involves creativity and design, which is where branding agencies come in. What Do Branding Agencies Do? Branding agencies are essentially marketing directors or brand managers in many ways and while they can provide additional guidance for major companies with full marketing teams, they are especially beneficial for smaller businesses that lack this level of staffing. Branding agencies are particularly skilled in design and are also capable of designing for multiple companies at once, meaning that your designs are completely detached from and unrelated to other organisations. As skilled graphic designers and knowledgeable marketing professionals, you can find a branding agency in Dubai that can help you develop your brand and your style in all of the following areas. Restaurant or business name Logo design Menus Uniforms Packaging Stationery The list goes on quite extensively and is really only limited by your imagination or perhaps by the nature of your product. Branding companies can also design things such as cardboard slipcovers for hot coffees and some of them also integrate interior design into their branding strategies to give their customers a more comprehensive service. This consistency also strengthens your brand as a whole and ensures a constant theme both inside and out. You may even have one aspect of your branding taken care of. Maybe you’ve secured the interior of your building but need help delivering that image to your customers. Your branding agency understands how difficult it can be to devote enough time to your branding responsibilities on top of everything else; whichever step you find yourself at, your branding agency can step in and give you all the help you need. How Can You Benefit? Aside from being a huge time-saver, enlisting the help of a branding agency can greatly benefit you as a business and saving this time will allow you to focus on other projects with the additional confidence that the branding side of things is completely handled. While branding is a financial investment, your return on that investment can far exceed the money put in when you consider how an excellent branding agency can completely transform and dramatically expand the reach of your company’s image, in part, by implementing all of the following strategies and branding practices. Your Branding Agency Creates a Story Your branding agency strives to understand the full scope of your business to better provide you with a service that is both complete and stylistically sensible. The goal is to fully grasp the idea of your business, taking into consideration the image you’re looking to project and utilising the branding design tools to effectively communicate that information to consumers. This is especially vital if you have considerable competition or a handful of other companies producing the same product. Your branding agency can help you develop a dominant brand that can very well be the tipping point for consumers on the edge. Branding Agencies Are Consistent Branding is only effective when everything makes sense. This means that all designs are consistent with the design before it but it also means that the designs are appropriate for the product and consistent with the company’s values. Branding agencies ensure that the image they create for you remains consistent with all other elements of the business to better drive positive consumer relations. Extended Brand Management Once you attach yourself to a particular agency and they understand your company at its core, they can continue to be a part of the branding of your company as you grow and launch new products and services. This further ensures that your brand remains consistent throughout each and every development. Strengthening Your Brand and Your Company Your branding agency’s goal is to essentially develop a cohesive product across all platforms that communicates to the consumers, first visually but also on a deeper level to where interacting with your brand becomes somewhat of an experience. Investing in a branding agency is putting your money to good use and when you know that this aspect of business is professionally handled, you can focus on creating a quality product.