Billions of people around the world today own a mobile phone, so the way that businesses are interacting with their customers is changing. Desktop computers have been usurped by tablets and smartphones to such an extent that your company needs to think of several ways to interact with customers so that they remain loyal and keep purchasing your products or using your services.
What are the different mobile communications that businesses can use to talk with their customers?
Alerts And Notifications
When customers make a purchase from your company, you might want to ask them for their mobile phone number. This will allow you to send them information through an OTP SMS gateway in Malaysia without clogging up their email inbox. Whether you have a new product on the market, a new service or a new branch, you will be able to send a short alert to the phones of people who have signed up in the past.
This will let people know what is happening with the company and they will also be motivated to consume what you are offering. It is a good idea to send these alerts sparingly, because some people may find it annoying if they are constantly getting new updates about what is happening with your business.
You can also send people reminders about events that you have in the near future. This will remind your customers that they should clear their diaries and make sure that they are going to attend the event on the specified date.
Personalised Emails
People do not like to feel as if they are being spammed by a company. You need to make sure that every email that you send to a customer is addressed to them personally, whether you are using their first name or surname. This helps to build up a level of trust between your company and the customer, increasing the chances that they will buy from you on a regular basis.
You need to make sure that you have some specialised software that will allow you to send out thousands of personalised emails at a time. Otherwise, it would be a very time-consuming exercise to address each email personally and could result in your business losing money.
Appointment Reminders
Whether you are running a hair salon or an optician’s surgery, it is very important that people show up on time for the appointments that they have already booked. This helps to keep your business running smoothly. Sometimes people can be forgetful if they are leading extremely busy lives. When you want to make sure that people are going to turn up on time, you should send them a text message at least one day in advance.
The text message in advance will remind them that they need to turn up. You will keep the customer happy because otherwise, they might blame you for a missed appointment. Also, you will not be losing any money.
Keeping in contact with your customers is vital for a successful business.
